INTERNATIONAL CENTER FOR CLUBHOUSE DEVELOPMENT

STRATEGIC PLAN

July 1998 - June 2001

 Approved by ICCD Board: 1998

 

 

 

 

 Committee:

Judith R. Gartner, Minnesota (chair)

Thomas Manning, Massachusetts

Hanne Juul, Denmark

Anette Hoegh Goelet, Maryland/New York

Carole Barrett, Massachusetts/ New Hampshire

Julia M. Scott, Connecticut/ New York

Rudyard n. Propst, New York

Tommy Forsberg, Sweden

Erville Millar, England

Joel D. Corcoran, New York

 

 TABLE OF CONTENTS

 

I. Introduction................................................................................... 2

II. The Planning Process ................................................................... 3

III. Mission Statement ................................ ........................................ 5

IV. Goals and Objectives through 2001............................................. 5

a. New Clubhouse Development........................................... 5

b. Building a strong network of clubhouses.......................... 6

c. The International Standards for Clubhouse Programs........7

d. Clubhouse Training ...........................................................8

e. Clubhouse Certification ................................................... 8

f. Clubhouse Research ..........................................................9

g. Public Advocacy ................................................................ 9

h. Communication & Information Dissemination...............10

i. Fundraising/ Development ................................................11

j. Planning and Evaluation ...................................................12

k. Economic Stability .............................................................12

I. Introduction

The ICCD is now finishing the fourth full year of operation. Fountain House kicked off the operation of the Center in 1994. With shared staff time and many in-kind resources, the small group of staff, members and board members had a big task in front of them. After years of discussion and planning the ICCD was finally a reality. With several "start up" grants and membership dues from supportive clubhouses that wanted to see the ICCD begin operations we had the financial foundation to get started. Additionally a steering committee organized by the Faculty for Clubhouse Development had been meeting and developed an initial structure and vision for the work of the ICCD. The plan involved the following working groups and functions:

 

Working Groups

Board of Directors
Faculty for Clubhouse Development
Standards Review Committee
Certification Review Committee
Faculty Nominating Committee
Training Base Group
Clubhouse Advisory Council
Nominating Committee
Governmental Affairs Group
Council of Community Advisors
Research Advisory Group
ICCD Staff

 

Functions

Certification
Training
Research
Advocacy
Standards Development
Communication Dissemination
Clubhouse Development

Four years later the ICCD has successfully implemented most of the working groups (the Council of Community Advisors and Research Advisory Group are only semi-active) and all of the functions originally envisioned by the ICCD Steering Committee. The ICCD has been established as the coordinating center of clubhouse training, quality assurance, technical assistance, information, advocacy and research. The ICCD completely established as the "headquarters" for the worldwide clubhouse community.

The Clubhouse community has grown from a single Clubhouse to a multi-national federation of like minded programs . It has truly become a social movement and is impacting the lives of thousands of individuals on a daily basis. Town by town , city by city and country by country Clubhouses are changing the way societies deal with people who have mental illness.

In the early years as a membership organization the foundation for the ICCD has been established. A structure for governance, quality assurance, participatory management and a strengthened training program are all in place. New clubhouses continue to develop and existing Clubhouses continue to seek technical assistance and peer support. The work of the ICCD to strengthen and protect Clubhouses is necessary now more than ever before.

However, the majority of the people with mental illness in the world do not enjoy Clubhouse opportunities. In fact most people with mental illness are not living with the dignity and self-determination considered basic human rights amongst the Clubhouse community. Although the Clubhouse movement has experienced a tremendous amount of success in recent years it has only touched the surface of the problem worldwide.

The ICCD today is faced with both the growing demands of a young membership organization and the ongoing task to "change the world" for people with mental illness. As more and more Clubhouses join the ICCD and become involved in the programs and working groups the need for efficient communication and responsiveness is a greater and greater challenge. At the same time the continued success of the Clubhouse movement draws the attention of increasing numbers of new cities, towns, states, provinces and countries. The requests for information training and technical assistance continue to grow.

With a very small group of staff and members working at the ICCD offices in New York, the challenge to keep up with these demands is significant. In this challenge the ICCD is presented with the opportunity to continue to develop a truly participatory organization. As is true with any Clubhouse, when there is more work than the staff (ICCD staff and members) can handle, they must look to the membership (ICCD member Clubhouses) to successfully complete all of the tasks. The ICCD has both member Clubhouses and a strong group of board members that are ready and willing to volunteer time and energy to the work of the Center. The organization has the opportunity to significantly increase the amount of work accomplished while at the same time building even greater investment in its mission.

The ICCD must capitalize on this opportunity. (i.e. Engaging more member Clubhouses and board members in the work of the Center) If it does not continuously increase the efficiency of communication amongst member Clubhouses, engage willing volunteers and effectively reach out to new and developing Clubhouses the ICCD will lose the confidence and momentum established in the first four years. The current staff and involved members cannot possibly handle the increasing demands alone. The ICCD is vulnerable to the shifting priorities of Clubhouse funding organizations and other community mental health programs competing for Clubhouse funds. If the ICCD cannot provide the leadership, information and organizational support to member Clubhouses it will have a very difficult time maintaining financial and operational support from those same Clubhouses.

In the following document the ICCD envisioned as an organization in the year 2001. Priorities for the organization and goals have been established in many areas. It is the hope of the ICCD Strategic Planning Committee that this plan will serve as a road map for the future as we build on the foundation of the ICCD developed in the first four years.

 

II. The Planning Process

In January of 1997 the ICCD board of directors began our first strategic planning process. Early on in the planning process it was decided that we would conduct a "modified process" in order to finish for the the start of fiscal year 1999. We were certain that we did not want to spend a lot of time or money on this initial planning process. We did want to have a process that was complete enough to provide the confidence necessary to organize and prioritize our work for the coming three years. The committee met several times and reviewed the mission of the ICCD, discussed ideas, plans and concerns for the organization. The mission statement was amended and it was sent out in draft form to all clubhouses in the ICCD newsletter. It was also posted on the ICCD web page. After reviewing feedback on the draft the mission included in this document was agreed upon by the committee.

Using the new mission statement draft, the committee organized a set of proposed goals and objectives to be addressed and prioritized during the three year period of the plan. The proposed plan including the mission statement was developed by the strategic planing committee and distributed to the members of the ICCD Board of Directors and the Clubhouse Advisory Council (CAC). At the March 1998 meeting of the CAC the draft plan was reviewed in detailed. The comments and concerns of the CAC were brought to the Aril meeting of the Board of Directors where the entire draft plan was again reviewed.

The draft plan was then revised according to the input of the CAC and the Board of Directors and posted on the ICCD web site. The final plan was submitted to Board of Directors for approval at the June 1998 meeting.

 

III. Mission Statement

The Mission of the International Center for Clubhouse Development is to build and coordinate a strong international network of clubhouse model programs. Clubhouses are founded on the realization that recovery from serious mental illness must involve the whole person in a vital culturally sensitive community. A clubhouse community offers respect, hope, mutuality and unlimited opportunity to access the same worlds of friendship, housing, education and employment as the rest of society.

In pursuit of this Mission, the Center promotes the developing and strengthening of Clubhouses; oversees the creation and evolution of Clubhouse standards; facilitates and assures the quality of training, consultation, certification, research and advocacy; and provides effective communication and dissemination of information.

 

IV. Goals and Objectives through FY’ 2001

1) New Clubhouse Development

Promoting the Clubhouse way of working and assisting with the start up of new Clubhouses has long been part of our practice, first through the Fountain House training program, later by a few training bases working together and now though the coordinated efforts of the ICCD and our member Clubhouses. Increasing the number of Clubhouses and, therefore, opportunities for people with serious mental illness throughout the world is at the core of our mission and work.

We will engage in the following activities in order to promote new Clubhouse development in both regions of the world that have already developed clubhouses and in places where clubhouses do not yet exist:

a. Seek opportunities to present at conferences, seminars and other forums where we can introduce the Clubhouse approach to people with mental illness, family members, organized advocacy groups, mental health professionals, government mental health organizations, and other groups with influence deemed helpful to Clubhouse funding support. Presenters will include not only ICCD staff and members but individuals from member Clubhouses, board members, and supportive non-Clubhouse groups.

b. Expand our general information mailing list (i.e. newsletter, seminar announcements, special announcements, and ICCD information) to include those groups listed above and individuals that have shown an interest in the Clubhouse model.

c. Provide technical assistance to Clubhouse working groups that seek our help in starting a Clubhouse.

d. Work with recognized Clubhouse coalitions and associations to coordinate the "nurturing " of new ICCD Clubhouses and programs that aspire to be Clubhouses on the local level. Examples of this include participation at local coalition meetings, invitations to participate in local seminars and conferences, associate coalition membership and regular interaction from nearby Clubhouses.

e. When feasible, work with member Clubhouses and coalitions to seek joint funding projects where new Clubhouse development is the primary work.

2) Building a strong network of clubhouses

A "strong network of Clubhouse programs" will be an area of primary focus. The federation of Clubhouses throughout the world has often been referred to as the "Clubhouse movement." To continue to expand the numbers and influence of the Clubhouse community we must all work towards the same goals and continue to work in close coordination. In this pursuit, communication and information dissemination between the ICCD and member Clubhouses and among Clubhouses is critical. The ICCD is positioned at the center of coordinating these efforts and will seek to accomplish the following goals.:

 

a. 80% of member Clubhouses will be certified.

b. There will be 220 current member Clubhouses.

c. The ICCD will have a formalized relationship with Clubhouse coalitions through the formation of a Clubhouse Coalition Croup by July 1998 with the participation and/or representation of at least 12 coalitions within three years. The Clubhouse Coalition Group will work to organize and improve communication between the ICCD and member Clubhouses as one of its primary concerns.

d. Members of the ICCD Board of Directors will be regular participants at regional clubhouse events. Clubhouse members and staff who serve on ICCD working groups will attend and participate at regional clubhouse conferences and events.

e. ICCD staffing needs will be reviewed and additional staff positions and personnel will be added as needed. Increases, decreases and changes in current positions will also be considered. Possible additional positions include:

1. A Program Director (or an Assistant Director/operations management type position)

2. An administrative support position.

3. A Fundraising / Development position

4. An increase in hours for the Editor of Publications. (Or additional part-time help that increases the written materials coming from the ICCD)

f. The Program Director position duties will include liaisoning with coalitions.

g. We will have a plan implemented regarding which Clubhouses are listed in the ICCD Directory and which are not.

3) The International Standards for Clubhouse Model Programs

Since the consensual promulgation and adoption of the Clubhouse Standards we have experienced strong opposition to changing or amending the document. Although we have successfully gained a consensus for changes to the standards in a few areas (eg. housing, transitional employment) it has always been a long, laborious and emotionally charged process. We believe that the Standards must evolve with the rest of the world and must always reflect the current values, philosophy and practices of strong Clubhouses. We must be able to amend the Standards in a timely and efficient manner while maintaining a consensus building and participatory process. To that end we will address the following goals in the coming three years:

The Standards Review Process will be reviewed and improved by a committee of the Faculty for Clubhouse Development. Included in the process will be consideration of the following:

a. How can we decrease the amount of time it takes to make a change or addition?

b. Who should have the opportunity to propose and voice their opinion about changes to the Standards? (Only ICCD member clubhouses?)

c. Should we use the seminar to announce changes or to create a forum for discussion of proposed changes?

d. Should a proposal have a required number of supporting Clubhouses before it is formally considered?

e. What constitutes a consensus from Clubhouses about a proposed change?

f. What happens if we do not achieve a consensus for or against a standard?

4) Clubhouse Training

a. We will develop a thoughtful approach to respond to the growing number of requests for ICCD involvement with "other groups" of people who are interested in implementing the Clubhouse model.

b. We will accomplish this through quarterly meetings of the training base group either in person or via tele-conference. At the meetings, the group will review and improve training issues including but not limited to pricing, training program content, new clubhouse involvement, new training programs, "unauthorized training," written materials, new training needs, quality assurance for training bases, and promoting member leadership.

c. We will develop and implement a plan for addressing the growing need for "Clubhouse consultants" and the issues associated with this concern. Included in this plan will be a strategy for dealing with "unauthorized" Clubhouse consultants.One possibility is a task force to address this topic.

5) Clubhouse Certification

a. The Faculty for Clubhouse Development will formally review the certification process and if necessary make recommendations for improvement in the Autumn of 1998. (This includes a call for comments and suggestions from Clubhouses that have been through the process)

b. We will continue to work for the formal adoption of ICCD certification as the measure of quality for Clubhouses with funding sources, auspice agencies and boards of directors. There will be at least ten states, provinces or countries that have formally adopted the process.

c. There will be 100 active members of the Faculty for Clubhouse Development.

d. Faculty members with at least three months tenure will have completed the faculty training program.

6) Clubhouse Research

a. We will continue to facilitate Clubhouse research projects.

b. We will develop and implement research ethical guidelines for the Tenth International Seminar on the Clubhouse Model.

c. We will develop a "Clubhouse Fidelity" instrument to be used in research involving Clubhouses.

d. We will develop an ICCD research strategy. This includes "partnering" or "affiliating" with one or more academic institutions and will include gaining useful outcome information for improving and advocating for the Clubhouse model and publishing more Clubhouse information.

7) Public Advocacy

When the ICCD was first organized we included in the structure a working body called the governmental affairs group. This group was intended to act as the coordinating body for Clubhouse advocacy activity with regards to government policy and activity that directly impacts the lives of Clubhouse members and Clubhouse funding. Shortly after beginning to organize the group we determined a need to have separate advocacy groups in the U. S. and in other countries and regions of the world. The U.S. advocacy effort was named the U.S. Public Advocacy Group and immediately began work from the Green Door clubhouse in Washington D.C. Although forming other groups was discussed the ICCD has not organized additional groups at this time.

After four years of work with the U.S. Group, it has become clear that National Advocacy is very difficult to accomplish without strong local organization and energy. In the coming four years we will target our national U.S. Advocacy efforts towards a few projects and concentrate most of our work at building a strong network of local advocacy groups both in the United States and in other parts of the world. Most of the work will be organized around the Clubhouse Coalition Group.

U.S. Advocacy Goals have been identified by that group and include

 

a. ICCD and Clubhouses to be respected in the national mental health community.

b. The group will determine a national issue or goal for U.S. Clubhouses to work on together.

c. Prepare Clubhouses for managed care in their state.

d. Increase the number of Clubhouses belonging to the ICCD.

e. Assist with the education of state mental health agencies on Clubhouses.

f. Work with Clubhouse coalitions to:

*Strengthen non-member Clubhouses and get them to join the ICCD.

*Encourage joint political advocacy for federal efforts, and strategies for local efforts.

g. Encourage the formation of regional Clubhouse coalitions

h. Work with Clubhouse coalitions in different states to help establish certification as the quality assurance standard for Clubhouses.

The ICCD has identified the following advocacy for all Clubhouse regions:

 

a. The ICCD will encourage the development of new regional Clubhouse coalitions and associations.

b. Through the Clubhouse Coalition Group we will develop and implement a strategy for educating local Clubhouse coalitions on how to advocate locally.

c. The ICCD will develop and distribute written materials on successful advocacy strategies for Clubhouses.

d. The ICCD will develop and distribute written materials on Clubhouse specific advocacy issues

8) Effective Communication and Information Dissemination

 

Current plans to improve communication and information dissemination:

a. The Coalition Group

b. Expanding the mailing list

c. Identifying projects that can be managed through the Clubhouse Advisory Council more effectively.

d. Expanding electronic communication.

e. ICCD staff, members and working group participants will participate in more Clubhouse and generic mental health forums.

f. Continue to publish a quarterly newsletter with the addition of ICCD meeting summaries in each issue.

g. We will create and disseminate a Clubhouse Community Journal.

(Current articles and information relevant to Clubhouse practice 2 x yearly)

h. Investigate the possibility of an ICCD internship program where staff or members from ICCD Clubhouses work at the ICCD office for a period of time creating a natural broadening of cultural and regional perspective.

i. We will organize, plan and implement the Tenth International Seminar on the Clubhouse Model in Toronto, Canada.


9) Fundraising/Development

In order to address the issues facing the ICCD to implement our plans for the next three years the ICCD will need to establish a fundraising and develop strategy that quickly identifies and accesses additional funding for the organization. To accomplish this the ICCD will do the following:

 

a) Develop a "Friends of the ICCD Group" to organize and implement board development and fundraising activities and events.

b) Institute an individual giving vehicle and periodic requests for donations.

c) Submit at least two joint grant applications with the ICCD and partner Clubhouses or coalitions in the United States and two outside the United States each year for three years.

d) Continue to build relationships with possible corporate donors.

e) Increase the number of fee for service revenue opportunities for the ICCD.

* Publications

* On site Consultations

* Training's

* Seminar

10) Planning and Evaluation

a) We will have an established process for strategic planning for four years at a time. This process will be established by June of 1999.

b) We will develop and implement a plan for the ongoing review of organizational needs and achievements. (Possibly an ongoing strategic planning committee or an ad hoc committee of the board)

This will include:

* the review of the current plan by the Board of Director's and The Clubhouse Advisory Council

* annual recommendations from the Clubhouse Advisory Council concerning ICCD priorities for the coming year.

* a member Clubhouse satisfaction piece

11) Economic Stability

In order for the ICCD reach its goals it must achieve economic stability by June 30, 2001. This stability will be evidenced by the following:

 

1. An $800,000 operating budget. (Estimated annual budget needed to address the goals of this plan)

2. A minimum of three months of the operating budget in reserve. (i.e. $66,666)

3. At least 200 dues paying member Clubhouses. (At an average of $700 per Clubhouse this equals $140,000 (USD).

4. An average of 50 certification visits per year at $2,500 per visit = $125,000 (USD)

5. $535,000 per year from other sources (grants, board giving, corporate sponsorship, individual gifts, fee for service activities, publications)

Our plans to achieve economic stability include:

a. Increasing the number of member (dues paying) Clubhouses.

1. Continuing to promote membership to those Clubhouses that have not yet joined.

2. Promoting membership to new Clubhouses at training.

3. Decrease the amount of ICCD benefits available to non member Clubhouses.

b. Increase certification revenues;

1. Raise the certification fee from $2,250 to 2,500 to more accurately reflect all associated expenses.

2. Increase the number of Clubhouses participating in certification.

3. Continue to promote funding source support for certification.

4. Continue to publicize ICCD certification in the professional community mental health arena.

c. Governmental Initiatives:

1. We will seek funding for projects in the following areas:

a. research

b. advocacy

c. training

d. an ICCD internship program

e. a Clubhouse director training program

General Sources to approach for funding:

a. pharmaceutical corporations

b. individual giving

c. private foundations

d. corporate sponsorship

e. joint funding projects with the ICCD and individual Clubhouse or coalitions

2. Through European Union, Federal and local entities in Europe

Coordinating with local Clubhouses or Clubhouse coalitions to develop strategies for approaching the EU and other organizations for funding. (e.g. Joint grants, Clubhouse development projects)

3. A United States Federal Initiative

a. Strengthen relationships with national organizations.

b. Develop and implement a strategy for building support for ICCD projects within federal funding source organizations.